Ad Campaigns, TMId RTW, Uncategorized

First TMId (Unofficial) Ad Campaign

Hey there,

I wish I could call this a collection or any other moniker that’s suitable for a carefully planned fashion project but it all happened last minute, that’s why I managed to squeeze in ‘Unofficial’ into the title of this post. This post is a lot of firsts for us, first TMId blog post, first kinda-professional photoshoot and first ‘ad campaign’. I use the word Unofficial and put ad campaign in quotes because this started with us having five garments that were to be delivered to a store and a lot of prospective clients asking for pictures of what we had for this summer. I happened to have a DSLR camera which I got from a friend and thought “why not just take some pictures and have fun?”. So I put in other garments which had been made before, called up my ladies (see why it’s good to have incredibly hot friends?) and decided to do this mini photoshoot. Details of each item can be found below, please enjoy, they were made for your eyes only *wink*.

I may do another post on the behind the scenes of this shoot, the fun part; well the most fun part since all of it was one amazing roller coaster ride. I certainly had loads of fun, being photographer and designer all at once. And I want to thank my ladies for the support: Anita, Uyai, Valerie and Gege, you guys are way too awesome. Looking forward to more interesting and a bit more organised (lol) photoshoots with you guys *kisses*.

TMId Unlined Long Sleeve Chiffon Cardigans:
We have the blues:



The Blacks and Browns:



And the Pinks:



And then the TMId Unlined Chiffon Maxi Skirt in Green paired with our Lace Cropped Top in Black



We are totally obsessed with this TMId Leather and Denim Half-Grid Mini Dress with Asymmetric Hem, it is so simple, so easy to wear and just the right amount of perfect.


Up close…


Of course we saved the best for last, our masterpiece, the TMId Melton Sleeveless Coat with Extended Collar in Grey. We are so in love with this work of art. If we owned our own museum, we’d definitely hang it up somewhere. Just way too gorgeous. It is perfect for spring, just pair it with your comfy denim shorts and t-shirt and you’re good to go.


Up close…



Designed and made by: Joy for TMId
Models: Uyai Peters and Anita Clare
Photography: Joy

For enquires and orders, please contact us by filling the form below.




  1. tmid
    November 9, 2015 at 12:31 pm

    So pretty! Thumbs up

    • tmid
      November 9, 2015 at 3:48 pm

      Thanks honey :*

  2. tmid
    November 9, 2015 at 1:08 pm

    Love the blazer!! How does one order?

    • tmid
      November 9, 2015 at 3:49 pm

      Hi dear, please send an email to with details of what you want and location. Thanks.

  3. tmid
    November 9, 2015 at 1:50 pm

    The photos, models and clothes look so perfect it’s hard to beleive the shoot was impromptu! Well done Joy! Looking forward to more from you. Cheers! xx

    • tmid
      November 9, 2015 at 3:50 pm

      Thanks lover! Means so much coming from you. Lots of kisses!

  4. tmid
    November 9, 2015 at 3:19 pm

    The pictures are top notch. Amazing work. Well done

    • tmid
      November 9, 2015 at 3:51 pm

      Thanks hun. Appreciate :*

  5. tmid
    November 16, 2015 at 8:39 pm

    Wow!!!! This collection is perfect. Everything looks so high quality. I would love the sleeveless coat but unfortunately I stay in Hungary and I don’t know how possible it’d be to ship down here. Just let me know.

    • tmid
      November 16, 2015 at 9:20 pm

      Awww, thank you so much darling! If you can please email me on and we can discuss details and finding a way to ship it to you. Would absolutely love to see to it that the coat gets to you somehow. Cheers! xx

  6. tmid
    March 4, 2016 at 1:27 am

    Hello there, just became aware of your blog through Google, and found that
    it’s really informative. I am going to watch out for
    brussels. I will appreciate if you continue this in future.
    Lots of people will be benefited from your writing.


    • tmid
      March 20, 2016 at 11:26 pm

      Thank you so much! I appreciate it!

  7. tmid
    March 7, 2016 at 5:33 pm

    Highly energetic blog, I liked that bit. Will there be a part 2?

    • tmid
      March 20, 2016 at 11:26 pm

      Definitely! Thank you!

  8. tmid
    August 18, 2016 at 2:15 pm

    […] >:D, all will be right with the world. And yes, you guessed right, it is the same coat from my first blog post ever; aren’t you a smartie? ?  And I just had to work this pair of shoes into the […]

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